Room To Grow charity program

Room To Grow

For more than 20 years, US-based ‘Room to Grow’ has provided a three-year program to support families raising babies born into low-income circumstances. Families in their program develop strategies to promote their children’s development, select baby and toddler items for their children, and connect with other local organizations and community resources that can expand their support network.

In 2021 we have supported ‘Room To Grow’ with 15,000 pacifiers to give comfort to the babies that are a part of the program.



Mødrehjælpen is a social humanitarian organization that advises pregnant women and families with children. Mødrehjælpen works politically to improve the conditions for vulnerable families and pregnant women.

At BIBS we have our customers in mind with everything we do. In 2020 we asked our BIBS fans and followers which charity they would like to see us supporting. This time, the choice fell on Mødrehjælpen. We worked with the charity to deliver 1100 pacifiers which were then delivered to mothers in need of essential baby kits.

Read more about the fantastic job Mødrehjælpen did and people they helped here.


World Premature Day

17th November is a special day, World Prematurity Day, a global movement to raise awareness of premature birth and the sometimes devastating impact it can have on families. Together with Laurentius Hospital in the Netherlands, we put an extra focus on this fragile beginning of life in 2020. For those that do not know, purple has become synonymous with World Prematurity Day. We worked with Laurentius Hospital to deliver numerous purple pacifiers to symbolize this important day. These pacifiers were sent to all the small fighters, to give them comfort from an early stage.

Read more about World Premature Day here.

Local Heroes

Daycare in Kenya

In 2020 we were contacted by Kylie McMorris, a dedicated American woman with a good heart. She was working on a Nonprofit project around the establishment of a daycare center in a city in Kenya. 

In Kenya many children and babies are left alone for days when their parents have to go out and work far from home. We have supported her with pacifiers and Loops to give comfort to all these kids.

Read more about the work in Mshomoroni here.

Christmas help

Supporting vulnerable families

Egmontgården is a crisis center for abused women and vulnerable families. We were contacted by them, because they needed donations for Christmas presents for the 0-3 year olds. We provided a lot of pacifiers to use during Christmas, and generally throughout the year.

Read more about their work here.